"Alice mineral makeup is so easy to apply and feels really natural on my face—like I have no makeup on. And it looks natural too. No blotches, and a nice smooth look to the skin."
facts & figures
ingredients
weights & measures
uses per gram
sample sizes
All the ingredients in Alice Cosmetics formulations are FDA approved for cosmetic use. Listed below are the five major ingredients, then six others that are used in small amounts and only in certain products.
Mica—Minerals that are found in crystallized, thin sheets, in colors from pale green to black to colorless. Mica creates a smooth finish, and its light-reflecting properties help to obscure fine lines and wrinkles.
Titanium Dioxide—The greatest covering power of any white pigment, occurring naturally in crystal form. Supplies a natural block against the sun's UVA and UVB rays, provides a long-lasting, matte finish, and reflects light.
Iron Oxides—Cosmetic-grade iron oxides are made from iron that has oxidized, which removes heavy metals. They give makeup its pigment, varying in color from red to brown, black to yellow.
Zinc Oxide—Acts as an anti-inflammatory, calming the skin, and is soothing to those with acne or rosacea. Zinc oxide is insoluble in water so it stays on even while sweating and swimming, and offers some UV protection.
Boron Nitride—Boron nitride has antibacterial properties and glides on smoothly. It is composed of flat crystals that can freely slide over one another, enabling a silky glide in application. Also provides excellent adhesion and soft-focus properties.
Ultramarine Blue—Ultramarine blue, derived from lapis lazuli, is a colorant used in cosmetics, including around the eye area.
Kaolin—Also known as China clay, Kaolin is a pure clay that offers good coverage, high absorption, and a creamy texture.
Magnesium Stearate—Provides texture, opacity, and high adhesion. Also gives makeup its "slip."
Rice Powder—Rice powder, which adds smoothness to makeup, is an excellent alternative to talc and cornstarch.
Ferric Ferrocyanide—Prussian blue. A colorant used in cosmetics, including around the eye area.
Allantoin—Allantoin is a skin protectant and stimulates new tissue growth.
Alice Cosmetics does not use bismuth oxychloride, talc, parabens, cornstarch, nanoparticles, fillers, oils, vitamins, or fragrances.
Sources include A Consumer's Dictionary of Cosmetic Ingredients by Ruth Winter, M.S., Don't Go To The Cosmetics Counter Without Me, by Paula Begoun, Skin Deep; Makeup, Excavated From a Mine, New York Times Aug. 24, 2006, and other proprietary resources.
Because minerals all have different weights, we measure them by amount, not weight. The following table lists each of the jars used by Alice Cosmetics, the approximate net weight of minerals in each, and which products come in which size jars.
net weights by jar size and product
| Jar Size | Approximate Net Weight | Products |
| Small | .05oz/1.5g | Eye shadows |
| Small cube | .06oz/1.8g | Liner/shadows |
| Medium | .11oz/3.0g | Blushes, concealers, and bronzers |
| Large | .23oz/6.5g | Foundations and buffers |
| Extra large | .35oz/10g | Foundations and buffers |
One gram of product will yield approximately ...
Foundation: 5–12 applications
Buffers: 5–12 applications
Blush/Bronzer: 15–25 applications
Concealers: 20–30 applications
Eye Shadows/Liners: 20–30 applications
sample sizes (extra small jar with sifter)
Foundation and buffers—1/4 teaspoon
Eye colors, blush, bronzers, and concealers—1/8 teaspoon